Campaign Strategy & Execution
Designed, led, and implemented successful marketing campaigns such as Youth Ride Free, Community College Pass, and Your Route to Well-Being, resulting in significant increases in ridership and engagement.

Budget Management & ROI Optimization
Managed campaign budgets to ensure all efforts stayed within financial parameters while consistently exceeding performance goals and maximizing return on investment.

Project Management
Served as lead project manager across systemwide campaigns, coordinating timelines, deliverables, and cross-departmental collaboration for successful rollouts.

Cross-Functional & Community Partnerships
Collaborated with internal departments and external organizations, including local schools, businesses, and health agencies, to amplify campaign reach and community impact.

Data-Driven Marketing
Tracked and analyzed performance metrics to optimize strategy, including a 162.9% increase in ridership (Jan–Oct 2024) and 4.6M+ impressions for wellness initiatives.

Creative Direction & Messaging
Oversaw the development of creative assets and messaging tailored to diverse audiences, ensuring alignment with campaign goals and brand identity.

Digital & Social Media Strategy
Drove campaign visibility across multiple platforms, generating millions of impressions and high engagement through targeted paid and organic social media tactics.

Vendor & Contract Oversight
Wrote scopes of work, reviewed proposals, negotiated vendor contracts, and ensured timely execution of advertising deliverables.

Multicultural Marketing
Strategically developed and delivered inclusive, multilingual outreach materials to engage Orange County’s diverse population.