Edith's Portfolio
About Me
With six years of marketing experience spanning diverse industries, including transportation, agency work, e-commerce, and the food & beverage sector, I've had the privilege of navigating both the nimble startups and the towering giants of the Fortune 500. My marketing journey has led me through the multifaceted landscapes of both traditional and digital marketing, bestowing upon me a versatile skill set.
I take immense pride in my ability to seamlessly adapt to the ever-shifting terrains of various industries. These experiences have not only honed my proficiency in an array of marketing channels and strategies but also deepened my appreciation for the art and science of marketing.
Throughout my career, I've been fortunate to collaborate with cross-functional teams and assume leadership roles in spearheading successful marketing campaigns that have delivered tangible and meaningful results. My commitment to embracing the challenge of staying at the forefront of evolving market dynamics, harnessing the power of analytical insights, and putting the needs of clients and customers at the forefront has been unwavering.
Be it project management, leadership, or client-focused initiatives, my diverse marketing background has prepared me to excel in a wide spectrum of marketing roles. I eagerly anticipate the opportunity to apply my extensive expertise to future challenges and make a lasting impact in the world of marketing.
Education
California State University, Northridge
Bachelor of Art's Degree | Journalism with a focus in Public Relations
-Cum Laude Graduate (Top Graduate Student)
Marketing Skills
-
Advertising Coordination
-
Brand Development
-
Brand Loyalty Initiatives
-
Campaign Optimization
-
Category Growth
-
Client Experience Management
-
Competitor Assessment
-
Consumer Behavior Insights
-
CRM and Email Marketing
-
Data Analysis
-
Digital Marketing Management
-
Growth Tracking
-
Market Analysis
-
Marketing Strategy
-
Partnership Building
-
Product Management
-
Proposal Development
-
Promotion Development
-
Reporting and Analytics
-
Social Media Campaigns
-
Strategy Development
Software Skills
-
Airtable
-
BrandMovers
-
Brandwatch
-
Canva
-
Episerver
-
Hootsuite
-
Hubspot
-
Indesign
-
Microsoft Word, Excel & PowerPoint
-
Monday.com
-
Salesforce
-
SurveyMonkey
-
WordPress
Languages
-
Spanish
-
English